Shell Wholesaler Conference

Every couple of years, Shell invites their wholesalers (aka Shell station owners) to attend a big conference where Shell debuts new fuel formulas, pump dispensers, loyalty program perks, and highlights how they’re driving more customers into wholesalers’ stations. With so many other fuel options out there, it’s important to show them that Shell truly values them. For the 2019 conference, we brought to life the idea of “Winning Together” by focusing on the connections that they would make.