Shell: Every Mile Counts

Shell partnered with American Airlines to make their loyalty program, Fuel Rewards, even more rewarding. To announce their partnership, we created a campaign called “Every Mile Counts” that highlighted how members of both the AA Advantage and Fuel Rewards programs had the opportunity to be rewarded. From web banners and push notifications to email campaigns and a :30 In-Flight TV spot, this campaign reached tens of millions of travelers.