Horseplay Isn’t Child’s Play

If it breaks, just get another one. It's a philosophy that's followed blindly at the racetrack, where horses are treated liked toys. They're abused, pushed past their limits, and simply thrown away. To highlight the brutality of horse racing, we created a new line of toys called DerbyBorn.

Client: PETA
Services: Campaign, POP, Stunts, Social