Shell: Platinum Status

Shell came to us looking to elevate Gold+ Status. They wanted to go from an invite-only status to a status that anyone could achieve by filling up at Shell. So we created Platinum Status. Platinum Status offers members rewards beyond the pump with unique experiences. We sent people toItaly to explore Ferrari’s roots, to the “Big Game,” and gave out tickets and thousands of other rewards. Platinum Status was a huge success for Shell.